In Desire

7 images Created 26 Mar 2015

In the series 'In Desire,' Ron plays with the attraction of beauty and how we all are seduced by advertising companies to want something we don't really need.

Daily we see and hear the advertisements passing by on our screens and speakers that tell us how good a product is. Often told by a person that we want to be like.

But there is also hidden advertising. The ones where we see someone drinking a coffee for example and suddenly we are longing for one.

It seems we created a world where we all stay in desire.
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