Ron worked on several Cookbooks and Magazine items. It allows him to photograph the action in the kitchen. "I want to document the passion of the people behind the scenes", he says. "A cookbook is not only about a nice picture and a recipe. I want to show the passion behind it. The pleasure, the love for good products, the history and the vision of the person behind the concept". For Ron, the culinary chefs of today are the artists of our food system

Ron works in commission with high leveled chefs that are awarded one or more Michelin stars or are on the world's 50 best lists. The photos are produced to be published in cookbooks or magazines. As part of ER production, he is the co-producer and photographer of documentary-style cookbooks. These books are about the history, inspiration, and vision of influencing chefs worldwide.

"Hollandse gebakkramen' the pop-up stores that are there from halfway through November and gone the day after new years eve. It's a typical Dutch tradition. They mainly sell 'oliebollen', a kind of donut without the glazed stuff. And tastier. Some are decorated like light castles full of mirrors and light bulbs, others are just as simple as the normal 'frietcar'. They have this staged atmosphere. Like a movie scene. The time of year, the dutch weather, and the grey skies give them a certain kind of loneliness. Although they are part of a happy event.

Ron is specialized in photography for the hospitality industry. He has more than ten years of experience in photographing rooms, restaurants, and leisure areas. He knows how to capture the atmosphere of these places in the attractive way they were designed. Because he sees each room and place as a still life, he uses his skills as a sculptor to make the perfect picture that will sell your place to the customers you are aiming for.

In the series 'In Desire,' Ron plays with the attraction of beauty and how we all are seduced by advertising companies to want something we don't really need. Daily we see and hear the advertisements passing by on our screens and speakers that tell us how good a product is. Often told by a person that we want to be like. But there is also hidden advertising. The ones where we see someone drinking a coffee for example and suddenly we are longing for one. It seems we created a world where we all stay in desire.

Exploring cities like Singapore with their skyscrapers, Ron felt like these buildings are communicating with each other. Wes Anderson is a big inspiration to Ron in the way he uses color. In this series, he combined his research on the color pallets of Wes Anderson with the research on how (high) buildings seem to communicate.

Lifestyle product photography in a studio, on a location set, or from the hip. It is all possible. Ron can translate the story the creative director created into the images that make your product or brand comes to life. Art Directors are expensive. With his experience and his artistic background, Ron is also able to create the image that fits the story you have in mind. These are all pictures that are created in close collaboration with the client.

Share with us the enthusiasm to make this world a better place by changing the food system. Our food system is broken and needs a change. Ron founded the Creative Chef Collection because for him chefs are the artists of the food system and they have a significant role in creating awareness, creating new food experiences, experimenting with old and new products, and opening discussions.  A chef is so much more than the sum of his recipes. Ron believes that they deserve to be heard in their own right to educate, inspire and create new visions. The Creative Chef Collection highlights stories of hope and success in changes that are already happening.  Cookbooks in general are only concerned with results, with instructions for dishes that are the sum of the chef’s experience and creativity.   The Creative Chef Collection will go further: each volume will explore the personality of one particular chef through his origins, identity, and philosophy;  it will also reveal how drive, creativity, and inspiration unite to form a unique culinary signature. The Creative Chef Collection will showcase collaborations with his farmers and suppliers wherein more sustainable visions of our food system come together. A truly creative chef does not merely satisfy the appetite: he provides nourishment for the soul. He touches his guests with his creations, links his story to theirs, and is connected to the world beyond the kitchen. Creative, inspired, and open.

Welcome to the website of Ron Greve, Photojournalist and Artist Lately, I have been engrossed in watching the thought-provoking documentaries of the legendary Anthony Bourdain. This acclaimed journalist, who rose to fame largely because of his passion for street food, has truly inspired me. What struck me most is the fact that even fine-dining chefs draw inspiration from the street food culture. This realization has given me a new perspective on my work as a photographer. As I watched these documentaries, I came to the profound realization that the books I have been working on and the ones that I aspire to create in the future are, in essence, documentaries. This realization has made me question my role as a photographer. Am I just a commercial photographer who takes pictures for the sake of selling products, or am I something more? Watching Anthony Bourdain's documentaries has given me a new sense of purpose. I now see myself as a photojournalist, someone who uses the power of images to tell compelling stories about the world around us. Whether it's a story about the vibrant street food culture in Asia or the lives of people in remote corners of the world, I am now more committed than ever to capturing these stories and sharing them with the world. In conclusion, I am grateful for the inspiration that Anthony Bourdain's documentaries have brought into my life. They have given me a renewed sense of purpose and have helped me see my work in a whole new light. I now see myself as a photojournalist, and I can't wait to see where this newfound perspective takes me. Please contact Ron for questions and quotations.